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Walmarting is a neologism referring to U.S. discount department store Walmart with three meanings. The first use is similar to the concept of globalization and is used pejoratively by critics and neutrally by businesses seeking to emulate Walmart's success. The second, pejorative, use refers to the homogenization of the retail sector because of those practices. The third, neutral, use refers to the act of actually shopping at Walmart.